3 Tips on How to Choose a Website Maintenance Company

It’s finally finished. Your company’s website is built and sitting comfortably in its new home and you just know that this is going to be the thing to take your business to the next level. Like the owner of a new car who can’t stop peeking out at the driveway, you go to the web address every five minutes to make sure that it’s still there.

Now it’s a couple of weeks later and you’ve noticed that maintaining that website is all that you seem to have been doing. Writing blog posts, updating social streams, finding images, and updating content have begun to occupy larger and larger chunks of your day.

You have a business to run. You don’t have time for this. It’s time to find a website maintenance company.

1. Know What to Look for in a Website Maintenance Company

When you’re searching for a website maintenance company, one of the things you’ll notice is that they all tend to offer some of the same services. Content updates and proper linking, posting images and videos, managing your social media streams, and search engine optimization are key services that you’ll see across many sites during your search.

Website maintenance from Mackmedia offers these services and more with every one of our service plans – starting at just $24 per month.

The key to picking a website maintenance company is to find the company that fits you. As someone in business yourself, you know that well-defined goals are the key to success. The same applies to working with a website maintenance company – the partnership will be most successful when your needs are well-defined and mutually understood.

2. Know Your Needs Before You Begin Your Search

Am I saying that you need to have every one of your requirements outlined before you reach out to the first website maintenance company on your list? Of course not. But, it helps to know what the minimum level of service is that you’ll need in order to help you accomplish your goals.

Ask yourself questions like:

• Am I spending too much time each week working on my website instead of growing my business?
• How easy is it to submit the changes that I will need made?
• How long will it take for those changes to actually get made?
• Will I have to worry about hosting and keeping my website online or can the company do that for me as well?
• Would a website maintenance company help with my search engine optimization?
• Does the website maintenance company’s website project an image as professional as I see my own company?
• Does the company have the skills to design and develop a brand new website if that’s what I need?
• Can I ask for advice regarding all aspects of my website, and will I receive a qualified and professional response?

Get in touch with the website maintenance company in advance and ask them tough questions – know who you are working with before you commit. By spending a few minutes up-front and understanding exactly what services you need, you’ll set the stage for future success as each of your target areas are addressed and resolved.

3. Your Website Maintenance Company Should Be a One Stop Shop

While your specific needs are the priority, there are a few key services that every quality website maintenance company should provide. In a previous post we discussed how to make the most of the services offered by your website maintenance company. Those services and skills should include:

• Adding or updating text, links, images, video, and files
• Creating or updating pages, blog posts, portfolios and catalogs
• Modifications to layouts, themes and templates, and styles
• Managing social media accounts like Facebook, Twitter and LinkedIn
• Expertise in SEO (Search Engine Optimization)
• Website design and development expertise
• Expertise in blogging platforms, content management systems and APIs
• Developing and creating any changes to the functionality of your website
• Providing recommendations for improving your website and utilizing services you are paying for

Overall, your website maintenance firm should be qualified to assist in every area of managing your online presence.

Mackmedia Website Maintenance does all of this and more. You’ll find that there is not a single aspect of your website maintenance needs that we can’t address. And, in the off chance that there is a part of your project that may be outside of the scope of our expertise, we have curated an extensive network of advanced website and online professionals that we trust to make your ideas a reality. You’ll never have to look outside of Mackmedia.

How We Can Help You

Making the right decision about your website maintenance company can make a tremendous difference to your business and your bottom line.

It’s not just the services that matter; the company has to understand you and how you do business in order to improve your online presence. The company must also understand the voice that you want to present to the rest of the world and then craft your presence so that you and your voice come through.

When you think you’ve found a company you can work with, make sure that they offer a full suite of services so that they can serve as a one-stop shop. It helps to have some idea in advance of the kinds of services that you’ll need. But a company, like ours, that offers access to all of their services for one monthly charge can make the decision easier.

Contact us today to start improving your online presence!