Website maintenance is a collection of services with the goal of keeping your website up-to-date, maintained and running properly. These services may include:
In fact, website maintenance can go beyond just mechanics and content and extend to help with social media, Search Engine Optimization (SEO), and securing your website.
This article includes some additional examples and scenarios where you should consider utilizing website maintenance services.
Business owners may have a great idea for a new promotion but may not have the time or expertise to publish it properly on their website.
With the help of website maintenance services, you can prepare the materials you need (for example, a sales flyer) and your maintenance team can do the work of posting it online and make sure it is published properly.
By utilizing website maintenance services, you are able to focus on working “on your business” and not on being an online publisher.
Let’s say you properly posted your promotional flyer and, as a result, you’ve had a few days of increased sales. Then, suddenly, the page the flyer is no longer showing up on your website.
While you try to solve the problem, your ability to connect with customers is lost because you are spending your precious time troubleshooting. You are losing potential leads and sales as the days and hours fly by.
We can help solve these problems, and Mackmedia’s website maintenance team is only an email or phone call away.
A website maintenance team has the ability to set up analytics on your website, giving you data on how customers interact with your website. Is that new holiday promotion working for you? Do you get more leads from phone calls or contact forms?
By having website analytics set up properly, you are able to capture information that will help you determine what’s working and what’s not.
Once your website is up and running, your job doesn’t stop there. In order for your website to be displayed on Google search engine results page (SERP) optimally, your site must be properly organized and follow a collection of best practices.
A website maintenance company can help ensure your website is configured so that it can rank well, positioning you to increase customer leads and sales.
People are now completing more searches on mobile devices than desktop and laptop computers. If your website is not responsive (i.e., able to adapt to both mobile devices and desktop computers), your website will rank lower for searches on mobile devices.
We can ensure that your website is responsive and optimized for both mobile devices and desktop computers.
Website maintenance is a critical, ongoing effort that will help boost your bottom line! Don’t let your website become outdated and appear neglected by your visitors.